Jotform Logbook: An internal tool for better company awareness
Problem Discovery
At Jotform, we face a common challenge seen in many large multi-product tech companies. With over 600 employees and a broad range of products — including Form, AI Agent, Workflow, E-Sign, and App — multiple teams are working simultaneously on the same platform
Over time, I identified several inefficiencies in how work is communicated and tracked:
Teams were often developing similar or overlapping features without knowing it.
Email loops were the primary method of announcements , which proved ineffective — especially in a workplace where many white-collar professionals tend to avoid reading non-essential emails.
Cross-team collaborations were increasing, yet there was no clear way to document or track these shared efforts across teams.
Solution Approach
To address these challenges, I initiated the design of an internal tool called Jotform Logbook — a centralized, searchable space where teams can:
- Log works in progress (WIP) and completed Logs (LOG)
- Mention affected products
- Tag collaborating teams or individuals
- Add rich-text descriptions and screenshots
- Provide direct links to relevant resources (GitHub, Storybook, Figma, internal tools, etc.)
- Search and filter through all logs for transparency and alignment
This tool is designed to reduce duplicated work, improve visibility across departments, and facilitate smoother collaboration.
How It Works
The design process was iterative, with frequent feedback loops and design iterations.
- When a team begins a new feature, they log it as a WIP.
- This includes: description, affected products, collaborators, screenshots, and URLs.
- A system email is automatically sent to relevant people, linking directly to the log entry.
- Once the work is complete, the team logs it as a final entry.
- Similar fields apply, but often with more finalized context and outcomes.
- This entry is also emailed internally for visibility.
- Employees can browse all WIP and LOG entries via tags, filters, collaborators, and product mentions.
- This keeps everyone informed without the noise of excessive meetings or emails.
Result
The Jotform Logbook fosters a culture of transparency, accountability, and cross-team awareness. It serves as a living documentation layer between teams, aimed at reducing friction and improving product development velocity. In a fast-moving organization with an expanding array of products and contributors, such internal infrastructure is essential for scalability.
This project was initiated and designed by me, addressing pain points I encountered firsthand. From problem discovery to solution design, I led the product thinking and UX design, collaborating closely with engineering stakeholders to plan the implementation. While we did not build the final product, this initiative reflects my commitment to solving real internal challenges through lightweight yet scalable design principles.
This story ends here yet the journey continues...
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